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E-commerce platform econvy strengthens its market position through strategic acquisitions in Germany and the USA

Martin Silly | 15. November 2023

  • econvy massively expands e-commerce reach
  • Acquisition of 3 S GmbH & Co KG in Cologne and SolRide Inc. in Miami/USA

Shortly after its launch, the Stuttgart-based e-commerce platform econvy announces the successful acquisition of two major companies: 3S GmbH & Co. KG, based in Cologne, and SolRide Inc. in Miami/USA. This strategic milestone strengthens the young company’s position as an up-and-coming investor in the e-commerce sector right from the start.

econvy is more than a pure e-commerce platform. econvy is a dynamic ecosystem that specializes in the development, expansion and growth of relevant direct-to-consumer (D2C) brands. The defined goal is to develop econvy into the top platform for fast-growing D2C brands in Europe and the USA. The focus is on developing high-quality brands and efficient processes in order to offer the products internationally in the best open and closed marketplaces. Years of experience in e-commerce, good access to capital and high technical standards coupled with operational excellence form the solid basis of the company.

Strategic acquisitions

The econvy family launches with two fast-growing and profitable companies:

3 S GmbH & Co KG from Cologne, which has many years of experience in e-commerce alongside established brands such as Apollo, Ocean 5 and Pink Papaya Toys, and SolRide Inc. from Miami, which opens the door to the fast-growing US market. The company’s strong presence guarantees European brands the opportunity to present themselves to a wide audience and tap into new target groups.

The two acquisitions are evidence of the planned global growth of the Stuttgart-based e-commerce company. Another guarantee of success is the cooperation between Finexx GmbH Unternehmensbeteiligungen and the strategic partner consulting firm Fostec & Company. It forms a symbiosis of many years of experience in private equity and first-class e-commerce know-how, which econvy can draw on.

econvy is starting its business with a clear focus on organic growth, coupled with a focused acquisition strategy for further acquisitions. The optimized use of software and an excellent team form a solid starting point. “Here, new D2C brands benefit from all the tools they need to successfully develop internationally and stand out from the competition. I’m looking forward to embarking on a new chapter together with the econvy Group,” says Sven Kraft, founder of 3 S GmbH & Co KG in Cologne. As an important shareholder of econvy Holding, he will continue to advise the Group. Till Andernach and Thomas Mehlitz, founders of SolRide Inc. and current shareholders of econvy Holding, remain Managing Directors of SolRide and are responsible for the growth of the platform in the USA as a team.

About econvy:

econvy Holding GmbH is a pioneering global e-commerce platform for fast-growing direct-to-consumer (D2C) brands. With a strategic focus on growing product categories, maximum customer satisfaction and long-term value enhancement, the company enriches the e-commerce environment. econvy buys and develops leading D2C brands and distributes them via relevant e-commerce channels using a multi-channel approach. With offices in Stuttgart, Cologne and Miami, econvy’s innovative business model has an international focus and serves both the European and US markets. The company generates a turnover of around EUR 20 million per year. With the support of Finexx Unternehmensbeteiligungen and Fostec & Company Strategieberatung, econvy has many years of expertise in e-commerce as well as in-depth know-how in private equity.

For further information about econvy, please contact the team at or +49 711 2529 8540.

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